Puneet Kaur Kohli
Sep 14th 2015

Digital Innovation Strategy

Bajaj Capital wanted to free their customers from the hassle of tedious paperwork. The objective was to allow customers to register and contribute to their National Pension Scheme from anywhere, at any time.

The company introduced the first point of presence (POP), which can instantly generate Permanent Retirement Account Number (PRAN) based on Aadhaar number verification. This platform will enable individuals having Aadhar card to open a pension account under NPS.

It facilitates new and existing subscribers to make initial and subsequent contributions in a matter of few minutes. It led the sales team towards greater productivity by enabling them to acquire new clients in an easy and simple way. The operations team is also hassle free because the data they get are already verified and digitized. A paperless, end-to-end digital platform, it ensures the client does not have to wait for weeks to get registered under NPS.