Digital transformation is compelling channel partners to adapt to the new world of technology. Here are the five priorities of new-age enterprise channels
A recurring revenue model was revealed to be the top strategy for most channel partners across the board. Adopting the role of a technology consultant and cross-selling opportunities rank next in top GTM strategies
Cloud computing is right at the top as the most preferred tech investment by customers. More than half of the respondents expect cloud to attract maximum investments from Indian CIOs, followed by security and risk management. Though IoT is overhyped as per respondents, channels feel companies will explore IoT in 2018, and maybe take baby steps in the experimental stage.
While IT budgets are on the rise across all sectors, the government and BFSI lead the pack in terms of increased IT spending. E-commerce and education notched a modest two percent.
The survey revealed that over half of the channel partners believe identifying emerging technologies is the most important role they can play in accelerating digital transformation for customers. Mitigating risk through a secure IT environment comes a close second.
Channels, on an average, derived almost a fifth of their revenues in 2017 from SMAC. This figure is expected to spike to 29 percent in 2018. Most channels expect IT budgets this year to increase in security, BI and analytics, IoT, mobility, and hybrid cloud.